Request for Proposals: BC Athletics Rebrand and Website Development

BC Athletics is seeking to undertake an organizational rebrand that will better represent our vision, mission and values (culture) and resonate with the diversity of participants in Athletics and our member organizations.

Additionally, BC Athletics would like to undertake website redevelopment, where it will better serve the Athletics community by improved functionality and user experience.

We have recently undertaken an exercise to craft a set of culture statements that we feel express our new direction.

BC Athletics Culture Statements

The “BIG PICTURE” objectives of this project are as follows:

• Modernized brand identity that represents the diversity of the sport of Athletics (a sport made up of many events)
• Increased brand recognition that is aligned with organizational values
• Enhanced user experience on the BC Athletics website
• Streamlined communication and resources for current and prospective members
• Increased capacity for online engagement and functionality (learning management system, members-only section, ecommerce etc.)

Please review the entire criteria for all proposals and submit my May 15, 2025.